Ag Tech Reaches a Wider Audience

With all the emphasis on the next generation and bringing Millennials into farming, Randy Krotz, CEO of the U.S. Farmers and Ranchers Alliance (USFRA), thought it would be smart to bring the farm to them. The USFRA set up a booth at the Consumer Electronics Show earlier this month, and it turned out to be wildly successful. Krotz says he’s never seen that level of interest at any other trade show.

“About a year ago, we stumbled onto some research trying to find messaging that would break through with millennials,” Krotz is quoted in the article. “We found research that showed if we start talking about technology and innovation, that people got engaged with agriculture.”

To read more, see Vogt’s full article in Farm Industry News.